Texas
Institutional Brand Assessment and Positioning Project
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Description
UT Dallas is seeking a strategic branding partner to assess how key audiences perceive the University and to develop a distinctive brand position and messaging framework that reflects our rise as a STEM-focused research university. We want a firm that will evaluate our *The Future Demands Different* campaign, recommend improvements to our creative strategy and visual identity, and offer a proven approach to earning brand adoption across our decentralized campus.