Dakota State University External Marketing Services
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Description
Dakota State University ("DSU" or "University") is seeking proposals from qualified marketing firms to serve as a strategic marketing partner in support of the University's enrollment, reputation, and brand-awareness goals.The University seeks a partner with demonstrated expertise in higher education marketing, enrollment marketing, brand strategy, creative development, media strategy and placement, audience and market research, digital strategy, and performance measurement. The successful firm should demonstrate the ability to translate institutional priorities into integrated, data-informed campaigns that reach distinct audiences, generate meaningful engagement, and contribute to enrollment and institutional awareness.The University's primary areas of focus are:•Recruitment of undergraduate and graduate students, including traditional first-time, transfer, adult, nontraditional, returning, online-only, and international students, as applicable;•Recruitment and marketing for certificates, non-degree programs, continuing education, workforce-development offerings, and other alternative credentials;•Marketing of priority academic programs and new program launches;•Institutional brand awareness, reputation, and market positioning, including promotion of DSU’s distinctive leadership in cyber, technology, applied research, and workforce innovation;•Strategic consultation, research, creative services, media strategy and placement, measurement, analytics, and campaign optimization in support of these efforts.DSU is not seeking a vendor solely to execute predetermined advertising tactics. The University seeks a strategic partner capable of evaluating markets and audiences, challenging assumptions, identifying opportunities, recommending appropriate strategies and investments, and continually optimizing campaigns based on performance.The selected partner will work collaboratively with DSU Marketing and Communications, Enrollment Management, academic leadership, and other Un…