R005664 Hispanic Marketing and Advertising Agency RFP
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Description
This Request for Proposal (RFP) #R005664 (also referred to as a solicitation) is for the California State Lottery (Lottery) to solicit proposals from qualified agencies to provide advertising and marketing services for the California Hispanic consumer market (HCM) to raise awareness, elevate brand perceptions, and maximize product sales to increase Lottery profits and contributions to California public schools. A Frequently Asked Questions is included in this solicitation to assist interested agencies with reviewing the RFP as well as to avoid duplicate questions during the Q&A. Please review the RFP and Liquid Files instructions to ensure timely and complete submissions of both hard copies and electronic copies. Proposals are due 11/23/2026.