Pasadena, CA

Ticketing Services

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Agency

City of Pasadena

Department

Rose Bowl

Solicitation #

2026-RFP-0382

Performance State

CA

Posted

Wed, September 2, 2026

Response Deadline

Thu, October 8, 2026

Description

The Rose Bowl Operating Company (“RBOC”) is requesting proposals from qualified firms (the “Contractor”) capable of providing comprehensive ticketing services for Major Events, and select Enterprise Events, held at the Rose Bowl Stadium. “Major Events” are defined as those events where attendance is in excess of 20,000 patrons. The Rose Bowl hosts approximately twenty-five (25) Major Events per calendar year. The initial term of the contract is for one (1) year, commencing on or around December 15, 2026, with two (2) one-year renewal options. Additional information regarding contract scope, terms and other conditions are contained in this RFP.

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