Small Business Commercial District Support
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Description
The City of Pontiac invites qualified organizations, firms, individuals, and teams to propose a coordinated program that helps local entrepreneurs and small businesses stabilize and grow while strengthening downtown Pontiac and commercial corridors along Walton Boulevard, Perry Street, Auburn Avenue, and Huron Street. This City-funded project combines practical business assistance—including consulting, workshops, resource navigation, and e-commerce support—with district marketing, placemaking, and commercial-property activation. Organizations applying should be familiar with the Main Street Four-Point Approach: Economic Vitality, Design, Organization, and Promotion and be able to explain how they would incorporate these principles into their proposed services. Technical assistance or workshops will connect businesses with expertise, customers, financing, or contracting opportunities, with accessible participation that does not require organizational membership.